Styled by Gaga Casari, Zecar came in to this world for a very important
mission, other than to entertain us. All of the proceeds from the
royalties will go towards reforestation projects in Rio de Janeiro
State, Brazil. The funds will contribute to the planting of thousands of
trees a year to help restore part of the Atlantic Tropical Rainforest,
the most critically damaged in Brazil, with the richest variety of trees
of anywhere in the world.
Here are some tips to enjoy your
roly-poly friend, and get the most fun out of its spring-less existence.
Zecar is a very simple car. Just push him, and try to make him overcome
small obstacles. Zecar can even slide on his back if the going gets
tough, but you don't have push Zecar very hard. Zecar overcomes
obstacles at his own steady pace.
To push Zecar, hold the front
and the rear ends, not the sides, and gently give his wheels a spin by
dragging them on a surface. Zecar has lots of torque, and he moves
rather slowly. You can choose to have the traction be the front, or the
rear wheels. You can also slide him upside-down on his flywheel and two
free spinning wheels. Zecar is not a race car, nor a demolition derby
machine. He should not fall off tables, nor should he be slammed around.
The Mil Folhas Project began in 1996 to reforest a public area
of 200,000 m2 (50 acres) in Rio de Janeiro State, Brazil. All Royalties
from Zecar plus a generous Matching Fund from Kikkerland are converted
entirely for the Mil Folhas Project. So far, Zecar has helped to plant
more than 100 thousand trees and will continue to help for the next
several years, until all 300 thousand trees are planted, finalizing the
project, so new reforestation projects can begin.